Lion's ROAR Marketing

Bitmoji Gets Me, Bitmoji Understands

Bitmoji Blog Post Pic

More and more these days, people are communicating less through words and more through images. Remember, when MySpace and Facebook were all about who got the most comments instead of likes. Or actually, remember MySpace?

But it’s true; today’s social networks are more about posting images (i.e. Instagram and Snapchat) versus messages. Enter my new favorite image app, Bitmoji. Now you probably recall the whole Bitstrips craze a few years ago. The same folks bring you Bitmoji!

Bitstrips (the parent company of Bitstrips and Bitmoji) was established in 2007 out of Toronto by CEO Jacob Blackstock. The company’s mission is:

“To give you an entertaining and dynamic visual identity that lets you express yourself in ways that words can’t capture.”

That’s right; Bitmoji helps you express yourself in ways that words can’t (i.e. GIFs). I am honestly more of a fan of Bitmoji since the style of the avatars is more cartoony than the sort of creepy nature of avatars for Bitstrip (very Beavis and Butthead-esque).

What’s also great about Bitmoji is that the Bitmoji library is refreshed every Thursday , for major holidays and also in partnership with new movies/show premieres, current events and holidays.

A few interesting facts about: Bitstrips/Bitemoji:

  • Bitstrips was acquired by Snapchat for $100 million in March 2016
  • The Bitstrips app has been downloaded 11 million times (so far)
  • The Bitstrips HQ in Toronto is manned by only 10 employees.

Share your thoughts about the Bitmoji craze by leaving a comment. Let your ROAR be heard!