9 Small Businesses Doing Social Media Right & What You Need to Know-Webinar
It has become common knowledge that Social Media has leveled the playing field for the Ma and Pa shops having a fighting chance at getting their message out to potential customers. This concept is given further support through Michael Stelzner and Social Media Examiner’s latest webinar, “9 Small Businesses Doing Social Media Right & What You Need to Know.” I was quick to sign-up for the webinar when I received an email from Social Media Examiner mentioning Stelzner’s presentation. I’m a small business (obviously) so this was right up my alley.
Stelzner always puts on a good presentation and is the authority on all things Social Media. I always know I’m going to get my 60 minutes worth out of his webinars. Now, Stelzner does allow participants in the webinar to download a free video of the webinar after the webinar and PDF version of the slides. This content he usually charges for (so not uploading the video), but I want to give my take on the webinar without spilling all the beans. The downloadable PDF of the slides are located at the bottom of the post however.
But seriously take advantage of when sign ups for the webinar are open. You’ll get the video and slides, which are great resources for future use. Just sayin’.
To begin, two key statistics Stelzner shared at the beginning of the webinar included:
80% of all online Americans use social media (Nielsen)
Social media is affordable (Zoomerang) *obvious point but crucial in these tough economic times.
Here are the 9 Small Businesses Doing Social Media Right & What You Need to Know, according to Social Media Examiner and Michael Stelzner (in no particular order I assume):
Great YouTube success story. Dr. Bob Wagstaff invested $400 in making a YouTube about his Orabrush product which eventually resulted in 14 millions pagviews and $1.6 million in sales. Moral of the story-use YouTube!
Stelzner also had a Q&A portion of his webinar. One thing I wish he had answered fully was the question on how to communicate effectively with government audiences. I found this difficult to get a grasp on while working as a government contractor for the U.S. Army. One question he answered very simply and effectively was how to gain more fans on Facebook. First step and easy solution: embed the like button on your site or blog