Lion's ROAR Marketing

HostGator and Google Adwords Unite! Pt II

About a month ago I launched my first Lion’s ROAR Marketing Google Adwords campaign courtesy of HostGator.  Read previous post here.  HostGator was featuring a special promotion where HostGatorers were presented with $100.00 worth of Google Adwords funds to utilize at their own discretion.  I took advantage of this promotion to see how effective this marketing tool could be to direct traffic to my blog.  The results are in and below are some screen shots of how effective Google Adwords was in promoting my blog:

Screenshot of the flow of clicks through the month my campaign was active.

My two campaign ads present in the Googlesphere:

Below are the various keywords I bid on.  Just a bit of advice, “social media” keywords are expensive to bid on and prove to be hard for your blog or website to rise above the other Google Adword Social Media ad clutter.  Focus on uniqueness.

Overall, I was able to generate 85 clicks to my blog with the help of Google Adwords.  Those 85 clicks cost $100.00.  I’m not sure if that amount of money is worth me shelling out to attract visitors to my blog.  Other techniques that cost me zero dollars have been able to generate this amount of clicks in 5 hours versus a month of running a campaign.  I’m sure if I had more time to figure out how to harness Google Adwords it would be more effective.  But for now, Google Adwords is a promotional tool I most likely will not be re-visiting for awhile.  If you have any interesting Google Adwords stories to share, let your ROAR be heard.