House of Card fans and Workplace Leadership enthusiasts should check out my latest featured GovLoop post that was published this past week on “7 Leadership Lessons from House of Cards’ Claire Underwood.” Your readership and comments are greatly appreciated!
More and more these days, people are communicating less through words and more through images. Remember, when MySpace and Facebook were all about who got the most comments instead of likes. Or actually, remember MySpace?
But it’s true; today’s social networks are more about posting images (i.e. Instagram and Snapchat) versus messages. Enter my new favorite image app, Bitmoji. Now you probably recall the whole Bitstrips craze a few years ago. The same folks bring you Bitmoji!
Bitstrips (the parent company of Bitstrips and Bitmoji) was established in 2007 out of Toronto by CEO Jacob Blackstock. The company’s mission is:
“To give you an entertaining and dynamic visual identity that lets you express yourself in ways that words can’t capture.”
That’s right; Bitmoji helps you express yourself in ways that words can’t (i.e. GIFs). I am honestly more of a fan of Bitmoji since the style of the avatars is more cartoony than the sort of creepy nature of avatars for Bitstrip (very Beavis and Butthead-esque).
What’s also great about Bitmoji is that the Bitmoji library is refreshed every Thursday , for major holidays and also in partnership with new movies/show premieres, current events and holidays.
A few interesting facts about: Bitstrips/Bitemoji:
- Bitstrips was acquired by Snapchat for $100 million in March 2016
- The Bitstrips app has been downloaded 11 million times (so far)
- The Bitstrips HQ in Toronto is manned by only 10 employees.
Share your thoughts about the Bitmoji craze by leaving a comment. Let your ROAR be heard!
As much as I’m reluctant to watch sports, I always make sure to catch (some of) the Super Bowl. The main reason is to do my duty as a fellow American and partake in this long-lasting American pastime (also to not feel completely clueless when I’m a part of water cooler chatter).
But most importantly, I catch it because of the commercials! Like any good marketing communications professional, I want to know which brands are scoring a touchdown and which ones fumble in respect to their ads.
Therefore, I give you my Top 10 favorite commercials from Super Bowl 50. Check it out below.
1. Bud Light – The Bud Light Party
You can’t go wrong having Amy Schumer and Seth Rogen in your commercial. Bud Light scores a touchdown with this 60-second spot. Why can’t all presidential races be this entertaining?
2. Hyundai – Ryanville
Now I don’t just like this commercial because my name is Ryan and I enjoy Ryan Reynolds but Hyundai actually showcases an important feature of their Elantra model in this Super Bowl spot. Vroom vroom let’s head to Ryanville!
3. OCIisDifferent.com – Envy
People with OIC shouldn’t have to hide in the shadows anymore! OICisDiffrent.com produced added a hilarious but honest take on this constipation disorder with their big game ad.
4. Doritos – Ultrasound
I was not expecting this commercial to turn out this way but apparently Doritos are so delicious and bold that it can cause pre-mature labor; hilarious and horrifying at the same time.
5. Taco Bell – Bigger Than…
Taco Bell pulls off a witty and applaud-worthy commercial by helping viewers understand how buzz-worthy their new Quesalupa is by stacking upon stack of what’s trending in pop culture at the moment. Also kudos for the George Takei cameo!
6. Audi – Commander
Audi describes this commercial as featuring a “retired astronaut” but it’s safe to assume they’re portraying Neil Armstrong. This ad does a decent job of combining nostalgia and adrenaline into their R8 model to help even the saddest soul feel “choosing the moon brings out the best in us.”
7. Advil – Distant Memory
Even though Motrin is my drug of choice, I’m now on the fence after watching Advil’s 30-second retrospective spot. I mean who doesn’t want to be 90 years old able to do firefly pose in yoga class?
8. Marmot – Love the Outside
Using a literal translation of Marmot’s love for the outdoors, this big game spot makes this big squirrel that cutest ever with some sass. Granted I’m not a fan of the potential act of bestiality, I couldn’t help but smile from watching this commercial.
9. Coca Cola – Coke Mini (The Hulk vs. Ant-Man)
Coca Cola claims its position an advertising juggernaut by featuring The Hulk and Ant-Man to promote Coke-Mini. An ad with star power that actually ties-in with their product positioning. Nice job Coke!
10. Michael & Son – Mike Tyson & Son
Not too clear on how boxing relates to plumbing, electrical, heating and air conditioning but now at least I know Mike Tyson has a son (Amir Tyson) who boxes and that they’ve signed an endorsement deal with Michael & Son.
Mountain Dew – Puppymonkeybaby
I think it’s safe to say everyone who’s mentioned this commercial was thoroughly freaked out. I think the most disturbing part has to be the pug (which is part baby) licking a grown man’s face. I’m fairly certain that qualifies as an 11 on the creepster scale.
Prius – The Longest Chase
So I guess the morale of the story is if you buy a Toyota Prius you can get away with robbing a bank…? Not sure if that’s what they should be aligning their brand with but I guess the less than 500,000 views shows that as well.
Hope you enjoyed my picks. Please share you top choices (or least favorite choices) in the comments section below! Let your ROAR be heard!
Earlier this year I took on the task of participating in GovLoop’s Featured Blogger Challenge. I submitted my application and ta-da I was selected to be included in their team of bloggers! From January 9 – March 27, 2015, I produced one blog post per week on topics relating to either being a government employee, workplace matters or communication trends. You know what they say; only write about what you know. Below is a collection of the posts I wrote for them. Enjoy and please check them out:
Working with GovLoop was an amazing experience and one for which I am very greatful for. It really pushed me as a writer and helped me to challenge myself as a business professional. Please leave a comment below to share your thoughts about GovLoop (I know they’ll all be positive ones) and let your ROAR be heard!
May come as no surprise but I’ve been cheating terribly on blogging by writing for print with the Washington Blade. Over the past few months, I written three stories for the Blade including the following:
Romance Holiday Guide: My most recent piece, this Romance Holiday Gift Guide will give you some fun and delightful ideas on what to buy for your special someone this holiday season. Click here to read more.
TomBoyX Interview: I had the honor of interviewing one of the owners of clothing line TomboyX, Fran Dunaway. Read my interview on how this kickstarter campaign has flourished into a thriving business selling fashionable clothing for girls who have a tomboy edge. Click here and find out more.
Fall Gallery Exhibits: For the Blade’s Fall Arts Issue, I wrote a round-up of the various art exhibits going on around Washington DC during the fall season. Was also kind of thrilled imagery from my story made the front page (pictured above hehe) Check it out here.
As always, it’s a pleasure to write for the Washington Blade. I thank the good folks at this historical gay institution for allowing me to contribute to their publication. (W)Rite on!
Ever find that you need to send an attachment in an email but don’t have access to your desktop and all you have at your disposal is your iPhone? Well, I did recently and found myself scratching my head wondering how the heck I could get an attachment I sent myself to be attached to another email only using my iPhone. After looking through the Apple App Store, I quickly stumbled upon a nifty little app called, “Documents.”
Documents is an app created and developed by Readdle, a company that’s been around since 2007 that specializes in developing apps that help iOS users perform basic office functions from the convenience of their iPhone or iPad.
So once you download Documents onto your iPhone or iPad, how do you manage to send an email with an attachment? Follow these steps to find out:
- Open your email provider app (Gmail, Mail, etc) of choice.
- Locate the email with the attachment and open the attachment.
- Tap the arrow-box in the lower right hand corner and select “Open” to open up the attachment in Safari.
- Tap the top portion of the attachment and tap “Open in Documents.”
- Once the document opens in…Documents, tap the arrow-box in the right-hand corner.
- Then select the Mail icon or whatever app you would like to use to send your attachment (Dropbox, SkyDrive, Google or Box).
- If you select Mail, the app will open and your attachment will already be included with the message.
- Type away your message and send!
Once you open your attachment in Documents, your attachment will be saved in Documents for future use. To access your attachments, open the Documents app and select the “Documents” icon. Simple as that! Documents also have other features available to make your life easier, such as:
• Create Word documents (saved in RTF format)
• Create Excel spreadsheets (saved in CSV format)
• Scan a document by taking a photo of it
• Attach downloaded photos (saved in Documents)
• Organize your attachments by creating folders
Share your experiences with Readdle products and leave a comment below. Let your ROAR be heard!
Spring is in the air which means Girl Scout Cookies are being pushed by Brownies and Girl Scouts in full-force like there’s no tomorrow. To celebrate this glorious time of the year, Lion’s Roar Marketing is hosting its second Girl Scout Cookies Giveaway! Like last year, one lucky winner will receive two boxes of Samoa Girl Scout Cookies for liking, Lion’s Roar Marketing Facebook Page.
To enter, click here.
The lucky winner will be announced on April 2, 2014. Feel free to spread the word. Only 7 days left until the winner is announced!
I have a confession to make. I’ve been cheating on blogging with writing features for the Washington Blade. I know, I’m awful but who can resist having their name in print for thousands around the Washington Metropolitan area to read?
With that said, a little about my latest features for the Blade. The first came out last Friday and talks about upcoming music being released this spring. Click here to read. The second was published in December and served as a last minute gift-guide for the everyday gift buying procrastinator (which basically is everyone). Click here to read.
The latter was especially an interesting learning experience for me as I had to hit the streets with Blade photographer, Michael Key, going from store to store to chat with shop managers about what’s been selling the most that holiday season. At the same time, I have to say it was the most rewarding of my journalism experiences.
Below are links to my features which I hope you read. Here’s to many more features with the Washington Blade!
To celebrate the holidays, Lion’s Roar Marketing is giving away a 2014 Marvel Comics Calendar to one lucky winner. Just like Lion’s Roar Marketing Facebook Page to enter. The lucky winner will be announced on December 26, 2013! Feel free to spread the word. Only 7 days left until the winner is announced!
If freedom of speech only allowed for only one type of marketing to exist I would ask it to be Guerilla Marketing. Out of all the marketing tactics out there, Guerilla Marketing is by far my favorite. For those of you who don’t know Guerilla Marketing is, it is a term coined by Jay Conrad Levinson from his 1984 book, “Guerilla Marketing.” According to good ‘ol Wikipedia, Guerilla Marketing is the following:
“An advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.”
My definition is a little different…
“A marketing communications tactic that uses groundbreaking and innovative messaging in the form of eye-catching visuals that aim to catch consumers off-guard with unusual methods.”
Guerilla Marketing was inspired by the concept of guerilla warfare which aimed to utilize a-typical tactics to achieve a goal in a competitive and unforgiving environment. And as any marketer knows, the world of communicating messages to consumers can definitely be quite competitive and unforgiving at times.
While traditional marketing tactics focus on trying to obtain the most assets and manpower to communicate messaging, guerilla marketing does the opposite and focuses on maximizing results from minimal resources. In today’s age, this is something the marketing budget definitely appreciates. Additionally, it relies on 3 components that are integral its success:
Although I haven’t seen too many small businesses utilize Guerilla Marketing, principles of marketing say this marketing tactic is best suited and less risky for a small business. This is due to the fact that if the tactic doesn’t work, it will be looked at as a failed stunt versus a PR nightmare for a bigger commercial business.
And now for the fun part. Here are 10 examples of Guerilla Marketing that are my favorite!
If you have other examples of great Guerilla Marketing you’d like to share, leave a comment below and let your ROAR be heard!